One of the greatest advantages a competitors is a system of distribution and…
NIFT 2017 · Case Study · 4 questions
One of the greatest advantages a competitors is a system of distribution and product support, i.e., the dealer network. Dealers play a vital role in helping a company build and maintain close relationships with customers and gain insights into how they can improve their products and services to fulfil customer needs. And a company can achieve customer loyalty through dealer loyalty. Therefore, it must make efforts to build their competence, for more effective performance. Dealers who are long established members of a company can get close to customers, but to tap the full potential of such dealers. a company must forge extremely close ties with them and integrate them into its critical business systems. When treated this way dealers can serve as a source of market intelligence, as proxies for customers, as consultants and the dealers. Although these investments take the usual form of money, it also includes softer aspects such as training and development:
Question 1
Examine the following inference in the context of the passage and decide its degree of truth or falsity. Inference: The customers are more forthright in giving their feedback about a product or a service to the dealers than to the staff of the company or a surveyor.
Examine the following inference in the context of the passage and decide its degree of truth or falsity. Inference: Trusted dealers are the direct link between the company and the customers.
Examine the following inference in the context of the passage and decide its degree of truth or falsity. Inference: Developing a network of dealers is more useful while launching a new product or service.
Examine the following inference in the context of the passage and decide its degree of truth or falsity. Inference: The company should insist dealer loyalty to the extent that the dealer will not sell similar products of any other company.
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